Each year Patagonia sponsor a 5k race called the Salmon Run along the Ventura River and the proceeds from entry and raffle tickets go to a local environmental organization. Last year the beneficiary was the Matilija Coalition, a program started by the Ventura County Chapter of the Surfrider Foundation to focus attention on the removal of Matilija Dam. This year the beneficiary is the Environmental Defense Center which protects and enhances the local environment through education, advocacy, and legal action. The race is on November 7th - further details at their website.
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