By the time an American child is 3 years old, he or she can recognize, on average, 100 brands. Marketers are beginning to aggressively target products to the 0-3 age bracket.
From an article in Adweek:
The Next Great American Consumer
This will be relevant later in the course but I thought the article was interesting, fairly shocking and, ultimately, rather depressing.
I'm pretty sure I couldn't identify a single brand when I was 3, although I'm constantly reminded of the power of the messages that I did learn at a young age. You never lose them. The thought that advertisers are tapping into this susceptible and very vulnerable market is disturbing.
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