Tuesday, October 18, 2011


The post below reminded me of this post I made last year, after a somewhat depressing visit to Las Vegas for a wedding, about Greenwashing.

Greenwashing, if you aren't aware of the term, is when a company uses deceptive marketing to promote the perception that a company's policies or products are environmentally friendly. It is, sadly, so common it is the rule rather than the exception these days. The Green washing index at the University of Oregon allows you to post and rate company ads according to their Greenwashing index. You can look at ads that other people have rated and you can see those rated authentic and the worst offenders in greenwashing. I don't think the site is especially user friendly but it allows you to sort and view ads in a number of ways. For example you can select ads by category (eg choosing the automotive category) and then sort the ads by those currently rated worst in this category.